how to track file downloads in wordpress

Easy How To Track File Downloads In WordPress (Without Any Coding Skills)

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How to track file downloads in WordPress

Sounds like you will be taking risks here? 

The only people who can do these advanced WordPress setups are coding nerds 

Or those whose wallets are loaded with huge bucks to hire someone who can do the dirty work for them

In other words, you can’t, you don’t know how to code

Is it? 

If it wasn’t 2021 I would have agreed but now things have changed 

There’s always a plugin for anything in WordPress

And there is a hero plugin which is designed to save your day 

You can easily track file downloads in WordPress such as ebooks, checklist or any file downloads on your WordPress site without any coding skills 

So no more worries, sit back relax and follow this simple tutorial

How To Track Your Ebooks And Every File Downloads In WordPress (Without Any Coding Skills)

What Is The Best WordPress Plugin For Tracking File Downloads?

Some links in this section are affiliate links. I may earn a small commission to buy toys for my kids if you use these links. You will not be charged extra. I only recommend high-quality products and I don’t recommend them based on the small amount I earn if you decide to make a purchase

I’m sure when we talk about tracking anything on your site Google Analytics comes in your mind

Unfortunately, by default, it’s not possible to track file downloads in Google Analytics

It doesn’t support file downloads tracking because the files can’t request a tracking pixel 

So you will need a powerful Google Analytics plugin to help you track your file downloads 

And MonsterInsights is the best plugin you can count on

With this plugin, you can easily enable file downloads tracking in Google Analytics without any coding skills 

In other words, you will not touch a single line of code

MonsterInsights makes it easy for you to track how many times your ebooks, checklists and all your files are downloaded 

That’s not all, you can use MonsterInsights to track how your users scroll your pages and long-form blog posts in WordPress

Another cool thing I like about MonsterInsights is that it’s a lightweight plugin which means it won’t slow down or break your site if you use it

That explains why it has more than 1 million downloads

I love this plugin I can go on and on about how awesome it is

Now let’s get back to our file download tracking

Why Tracking Your File Downloads Is Essential? 

Why Tracking Your File Downloads Is Essential

After creating your ebooks, checklists, workbooks and all digital downloads with much love and energy wouldn’t it be wise if you know how many times your readers are downloading all these files?

I’m sure your answer is a big YES

If you don’t track your file downloads you will never know what your readers are interested in and what they aren’t 

You might pour your energy on the wrong resources that no one is downloading and waste your time and money

I’m not trying to scare you but seriously this happens a lot

Tracking your downloads will help you determine which resource you should keep offering and which one is a waste of time

And it will help you discover how popular your digital downloads are as well

Now let’s set up your file downloads tracking in simple steps 

How To Track File Downloads In WordPress The Easy Way

Since you are going to track file downloads using Google analytics you need to properly set up Google Analytics in WordPress using MonsterInsights 

Follow this guide if you haven’t set up MonsterInsights 

After the setup, file downloads tracking will be automatically enabled without any configuration 

Your ebooks and all your file downloads will be tracked as events 

Events tracking is used to measure how your users are interacting with your content 

Adding Multiple File Extensions To Track As Downloads

MonsterInsights lets you track pdf, zip, doc, ppt downloads and many more file extensions

In order to track downloads of multiple file extensions you need to add it to the Extensions of files to track as downloads field

download tracking

Don’t forget to click save changes

Viewing Your File Downloads In WordPress

To view your file downloads in WordPress:

Go to Insights >> Report >> Publishers Report and on that page scroll down to see your downloads

Downloads Panel in MonsterInsights Publishers Report

Viewing Your File Downloads In Google Analytics

To view your file downloads in Google Analytics:

Log in to your Google Analytics account and select the site where you would like to track downloads

Your downloads are tracked as events this means you can see the downloads data in your events report

When you navigate to Behaviour >> Events in the left panel inside your events report you will see the following options:

  • Overview: It gives you a report of the top events of your site
  • Top events: In this section, you will see a list of events that kept your visitors engaged
  • Pages: This is a list of pages and posts where you added the files for your users to download and they downloaded
  • Events Flow: This section shows you which files your users are loving the most and it also shows you the path your users take from one event to another

Now let’s get a detailed report:

First click Top Events


This is where we are, now click download under the Event Category to get a detailed report

downloads tracking in events report

The Way File Downloads Tracking Work With MonsterInsights

As I said earlier Google Analytics does not track file downloads you need a plugin to make downloads tracking possible in Google Analytics

That said, MonsterInsights is a plugin that allows you to track your ebooks and other file downloads easily

You will see all file downloads being categorised as download in the Google Analytics events report section

event category download
This screenshot shows how downloads data are being shown in Google Analytics

Here are some important components in events report of all your downloads or any other event tracking in Google Analytics:

  • Event Category: You will see all your downloaded files
  • Event Action: You will see the URL of the file you want to track
  • Event Label: Here you will see the title or heading to which your event is linked

That’s all

Enjoy Tracking Your File Downloads

Now that you know how to track your ebooks, checklists, workbooks and all your file downloads it’s time to get MonsterInsights and start working

There is no more guesswork or pouring all your hard work creating resources that your users aren’t interested in

I hope this post helped you, please show some love kindly share with your peeps and don’t forget to follow me on Pinterest

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