Do you offer any services or sell products on your blog?
If your answer is yes, this means some of your readers are your precious customers
But are you meeting their needs as customers?
Are they reaching their desired goals?
I’m sure you already give them customer support
But have you ever thought of customer success?
Wondering what the heck it is?
Well let’s find out
This post was sponsored by the User IQ, However, all opinions expressed in this post are based on my personal views
What Is Customer Success?
When you are in a business of selling or offering services Customer success is essential
It is a method used by businesses to ensure that their customers achieve the desired results after using their products or services
Real businesses don’t sell their products, get the customer’s money and call it a day
They make sure that they are meeting their customer’s needs
They make it a priority to follow up and make sure that their customers have achieved their goals
This means they get involved in a customer’s journey from the day she purchased their product or paid for their services until she achieves her goal
Take Hubspot for example, it’s obvious that we can’t talk about customer success without talking about Hubspot
In case you don’t know what is HubSpot
HubSpot is a sales and inbound marketing software that helps companies get more customers,
In simple terms, it helps companies grow their businesses
HubSpot has an incredible customer success strategy
It includes problem-solving options, ongoing training, knowledgeable support and they offer certification
That’s not all, they always monitor user engagement and satisfaction, this allows them to successfully help their customers to get their desired results
Benefits Of Customer Success
Customer success sounds like it’s all about the customer, does it benefit the company?
Well customer success benefits a company more than it does to a customer
Let’s get back to HubSpot,
HubSpot’s customer success strategy helps customers to realize how valuable their services are
Imagine if HubSpot stops offering ongoing training or if they no longer have a powerful support,
Will customers interact with them as their doing now?
Obviously, they won’t
Customer success also reduces churn and it expands your business
Because if a customer is satisfied by a provided service she will leave a positive review, come back again for another service or recommend your services/products to her network
With a strong customer success strategy, you will turn your customers into your brand ambassadors without paying anything
Do Bloggers Need Customer Success?
I’m sure you can now give me a BIG yes
If you are a blogger who treats her blog as a real business
And offering services and selling products
You definitely need customer success
A good example of a blog where you get top-notch customer success is the Smart Blogger
On their latest 10-day writing challenge, they will teach how to write killer blog posts, help boost your confidence as a writer AND they give you feedback
Get it? let me explain
They are not just throwing a 10-day challenge, grab your $10 and walk away
But they will be interacting with their customers throughout the challenge and the Smart Blogger editors (not ordinary editors) will give you feedback
This means they want to ensure that their customers get the best results at the end of the challenge
Imagine if you use a similar strategy?
What do you think will happen after that challenge ends?
Obviously, they will recommend, give positive testimonials and come back for more
In case you haven’t heard of Smart Blogger
Smart Blogger is a popular blog owned by Jon Morrow (one of my favourite bloggers)
He helps ordinary people like me and you to become successful writers
And he offers courses, training, and certification to ensure that his students are successful
Am I a Smart Blogger affiliate? NO, I just love Jon and his blog, visit it and you will thank me later
How To Offer Customer Success As A Blogger
In most cases, some pro bloggers don’t work solo
They have a team
And they assign their team to take care of some responsibilities
So when they are busy working on something else one of the team members is busy taking care of some stuff
And it becomes easy for them to tackle customer success
And in today’s world, where there is a software for almost everything
Things are getting a lot easier than before
You can take advantage of a customer success platform
And interact with your clients without a hassle
As you can see bloggers definitely need customer success in order to grow their business
And create a strong relationship with their customers
Gone are the days where you only sell, get paid and call it a day
There is competition and you have to make sure that your business stands out from the crowd